Today’s fast-paced online environment has led to the extensive use of AI. Artificial intelligence is everywhere, and many use it to create website content. However, creating quality content is not simple.
AI-made content is rarely perfect, and most readers can tell right away that it wasn’t written by a real person. That’s where Unfluff comes in – it’s a tool that promises to recognize fluffy or AI-generated content while also helping you fix the problem at its core.
The Problem with Fluff Content
Let’s start at the beginning – what is fluff? “Fluff” is content that doesn’t add anything useful to the text. Most of us have done this at some point. Imagine you’re still at school and have a paper due tomorrow. What do you do to fill the pages? Of course, start putting quantity in front of quality. That’s what fluff is: unnecessary content that does nothing but burdens the text.
Sign of a lousy writer
Fluffy content can hurt your chances of success in several ways. First, it makes you look like a lousy writer. At worst, fluff can make your content feel computer-generated. Either of those can be detrimental to the success of your website, as it will make your content rambly and difficult to understand.
Lack of Knowledge
The second most significant problem with fluff is that it gives the impression that the writer is not entirely familiar with the topic. In online marketing, trustworthiness comes before anything else. Therefore, trying to fill out a word count with meaningless or repetitive sentences will make the reader doubt your expertise on the given subject matter.
Thirdly, fluffy content is often difficult to read. It can downright kill your search engine ratings, especially with the new Google Helpful Content Update.
Google’s Helpful Content Update
Google recently updated its machine learning algorithms to tackle meaningless, clickbait, and/or fluffy content on its platform. And while this may appear to be the end of AI content, it is far from it. Helpful material that fulfills and meets the readers’ expectations will be welcomed and promoted in this new automated procedure, regardless of whether it is AI written. Similarly, unhelpful content will send a negative signal to the search engine during the rollout, which is expected to last at least two weeks. However, Google explicitly states that it will give a higher ranking to content that is written by humans for readers.
This means if you focus on well-written and interesting content that meets the demands of your intended audience, you should experience a rise in traffic to your website rather than a reduction. According to Google, more focus will be placed on writers’ understanding of their audience on a deeper level and offering transparent information throughout. As a result, valuable content will take precedence over long word counts and keyword stuffing. Subsequently, the use of fluffy material is likely to result in a drop in traffic.
So, how do you minimize fluff? Experience in writing and reading can help immensely. However, it can take months or even years before your writing skills improve enough to eliminate filler content seamlessly. That’s where tools like Unfluff come in, promising a shortcut to fluff-free content. Here’s what we mean.
Unfluff to the Rescue!
Unfluff is a tool designed to help you root out the fluff content in a given text. It’s built on an NLP, or natural language processing foundation, allowing it to provide you, the writer, with the necessary input to take your content to the next level. The tool’s creators claim it is currently the only one of its kind. As far as we’ve found, that’s not far from the truth.
Speaking of Unfluff’s creators, finding out that they run a content agency isn’t a surprise. Per their admission, Unfluff is the result of constantly dealing with fluffy content, eventually leading to the creation of this tool. Let’s quickly overview its interface and see how it works in practice.
Working With Unfluff
Unfluff is surprisingly easy to work with. When you open the tool in your browser, you’ll quickly realize that it looks like most content optimization tools. There’s a box on the left where you paste your text and one with the content info on its right. Once you’ve entered the text to be analyzed, you only need to click the Unfluff button and let the tool work its NLP magic.
The analysis is incredibly quick—on average, the app needs less than three seconds to find the fluffy bits in a piece of average-sized writing. Larger texts take a bit longer, but it’s still too quick to notice.
WordPress users get an even simpler way to use Unfluff. The tool’s WP plug-in version will interact with your website seamlessly, immediately alerting you of the filler content inside your text.
Testing Unfluff – Does It Do a Good Job?
Since it’s currently the only tool of its kind, we have nothing to compare Unfluff to. That makes our job of testing it a bit difficult. However, there are a couple of ways to check whether Unfluff identifies filler content as well as it claims to.
The first test Unfluff must pass is identifying AI-generated content. It is a simple test: you only need a short, computer-written piece of content. To get an unbiased result, we generated several of those. Unsurprisingly, Unfluff passed with flying colors each time. We say unsurprisingly because the tool promotes this test on its website—the creators have even provided a sample AI text for your testing needs. However, while that might seem like Unfluff singing its praises, the AI test is important. Identifying artificially created content is not only useful, but it’s also a nice showcase of the tool’s performance and accuracy. Furthermore, identifying AI content allows you to make the appropriate changes in accordance with the new Google Helpful Content Update.
After the AI content test went well, we moved on to several pieces of content written by humans. Our samples included everything from beginner’s articles to literature written by world-class authors. As was the case previously, this test also yielded positive results. The beginner articles contained a significant amount of filler material, most likely due to the writer’s difficulty meeting word count requirements. On the other hand, a lengthy excerpt from War and Peace showed only minimal amounts of fluff. It looks like Tolstoy knew his stuff, and so did Unfluff.
While on the subject, we must note that the definition of “fluff” is somewhat subjective. That said, Unfluff can occasionally show a false positive. Or not, depending on your understanding of the term.
Using Unfluff to Improve Content
Despite its name, Unfluff doesn’t actually remove the fluff from your content. Instead, it only identifies the parts of it that it deems unnecessary, letting you decide how to proceed. While it may seem surprising, we see this as a positive. Let us explain why.
One of the goals of Unfluff is to identify content that’s either AI-written or gives off the impression of being so. In this way, using AI or natural language processing would completely defeat the purpose and leave you in a never-ending loop of computer editing. Identifying fluff and having the writer deal with it is the perfect middle ground, and we feel that anything more would make your content feel artificial. In contrast, Unfluff allows you to keep and even upgrade your content’s human touch.
When it comes to improving your content’s quality, we must again mention that Unfluff is not entirely faultless. During our testing, there were a couple of times when we disagreed about certain sentences. However, as we already mentioned, there is no strict definition of fluff, so Unfluff’s results have to be taken with a grain of salt. Then again, neither of today’s content optimization tools is perfect, so it’s probably something that we’re all already used to. Nonetheless, Unfluff can be a valuable resource for any writer adjusting to Google’s Helpful Content Update.
Getting Access to Unfluff
Access to Unfluff is simple and, more importantly, completely free. It requires nothing more than signing up with your email address. After that, you’ll get a code that you can use to sign in through the web or via a WordPress plug-in. Unlike other apps, you get the complete tool for free—there are no hidden paywalls, trial periods, or anything of the sort. Remember, that’s all in addition to Unfluff being the only currently available tool of its kind.
Dealing with fluff is one of the most important aspects of SEO. Too much filler content can hurt your SEO score, but you’ll be left with sterile, boring text if you try to eliminate it. Therefore, choosing just the right amount and type of fluff can be a challenging task. In that sense, Unfluff has shown itself to be an invaluable optimization tool.
Unfluff is fantastic at what it sets out to do—it will identify filler content almost faultlessly, and it’s even better at detecting artificially generated literature. However, don’t expect it to fix all your fluff problems. That’s still the writer’s job, as it should be.
Since Unfluff doesn’t have any real competitors in the SEO niche, its success is almost a given. But when we tested the tool, we tried to forget about that and just focus on how well it worked. In that regard, it performs up to spec, even beyond our initial expectations. Add to that the fact that it’s completely free, and you have an SEO tool you can’t afford not to use.
Even though Unfluff is great at what it does, it’s not perfect. As with any other content optimization tool, false positives are a possibility. However, with Unfluff, it’s a rarity, and a keen eye can easily spot and fix such mistakes.
As a final verdict, we believe Unfluff manages to achieve exactly what it sets out to. Although it has no real competition, this one-of-a-kind tool still tries hard to do its job. Overall, we’d say it’s a valuable addition to your SEO arsenal.